Business Communications Manager
Employment Type: Full-Time
The Lubrizol Corporation, a , is a market-driven global company serving customers in more than 100 countries. We own and operate manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Through our global sales and manufacturing networks, we are able to deliver the products and services our customers need, where and when they need them.
At Lubrizol, our mission is straightforward: We improve lives as an essential partner in our customers’ success, delivering efficiency, reliability or wellness to their end users. in Smart Business Magazine to learn how Lubrizol plans to advance its growth.
The Business Communications Manager supports Lubrizol Advanced Material’s TempRite business by developing and executing communication plans that support strategic business initiatives. This role acts as the central point of contact for these communication initiatives and manages the projects from concept to completion. As such, they must be able to conceptualize, drive, and articulate creative and strategic recommendations in a highly consultative manner while ensuring an effective creative execution across a wide range of media and content channels. They must be able to work both locally and globally as their stakeholders are located throughout the America’s, Europe, Asia, and the Middle East.
This includes traditional Outbound Marketing tactics, Content and Inbound Marketing, Digital Marketing - Search Engine Optimization (SEO), Marketing Automation, Email Marketing, Social Media amplification, and Influencer Marketing.
Primary Duties and Responsibilities: Create and manage content marketing strategies, email marketing support and social media amplification including the ability to orchestrate the details and measure results Recommend, write and execute effective communication plans that support business goals on a regional and global level. Marketing persona and workflow optimization and refinement Manage video and webinar-based training programs Coordinate cross-functional team activity (Subject Matter Experts, Content Verifiers, Legal Compliance, Lead Nurturer, Demand Creation) Provide timely updates of project progress and KPI performance to all levels Lead effort to identify, establish and implement best practices for marketing communications strategy Identify gaps in current capabilities and develop action plans to refine them Serve as campaign project manager Effectively manage conflicting priorities among multiple stakeholders to ensure project focus is aligned with business objectives.
Project management Drive communications strategies for assigned projects and programs from conception to completion. Serve as a central point of contact and manage tactical execution of all assigned projects and programs. Achieve successful results in a matrix organization. Bring fresh, new ideas and share best practices. Offer innovative, cost-effective communication solutions. Manage expenditures against program budgets. Work with corporate creative services and external support resources (Agencies) to maximize creativity, productivity and cost efficiencies.
Relationship management Develop and sustain strong working relationships with marketing and business partners and other internal personnel across all functions of the organization. Effectively manage expectations regarding marketing communications deliverables.
Qualifications, Experience, & Skills Bachelor's degree in Communications, Journalism, English, Marketing or related discipline 5+ years of marketing communications experience in a B2B & B2C corporate environment Thorough understanding of traditional and inbound marketing and advertising principles Inbound marketing strategy certification and execution Ability to work independently on projects and also collaborate as a strong team member Ability to handle multiple projects, prioritize work, and meet business requirements and deadlines
Experience: Inbound marketing strategy and execution Content and collateral development Budget management Tradeshow management Product launch Web management Social media development Mobile application tools
Skills: Excellent problem solving and decision-making HubSpot certification Excellent verbal communication, persuasion and presentation Strong writing Strong organization and implementation Strong planning, time-management and follow-through skills High degree of professionalism and ability to manage relationships with business and vendor partners
Considered a plus: Global business experience Agency experience Experience in matrix organizations
While headquartered in the United States, Lubrizol is truly a global specialty chemical company. We have a major presence in five global regions and do business in more than 100 countries. Our corporate culture ensures that Lubrizol is one company throughout the world, but you will find each region is a unique place to work, live and play.
Lubrizol is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to sex, race, color, national origin, citizenship, age, religion, marital status, military service, sexual orientation, genetic information, gender identity, or any other characteristic or trait protected by federal, state, or local law.
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